Marketing management / Yusniza Kamarulzaman
Material type:
TextPublication details: Oxford University Press, Karachi : 2013Edition: 2nd edDescription: 297 pISBN: - 9789834703691 (pbk)
- 658.8 Y928
Contents:
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
| Item type | Current library | Call number | Status | Date due | Barcode | |
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15675 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15676 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15677 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15678 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15679 |
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| 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8003 D772 A dictionary of marketing / | 658.8003 D772 A dictionary of marketing / |
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
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