Marketing management / Yusniza Kamarulzaman
Material type:
TextPublication details: Oxford University Press, Karachi : 2012Description: 410 pISBN: - 9789834703691 (pbk)
- 658.8 Y928
Contents:
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15670 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15671 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15672 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15673 | ||
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Books
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UE-Central Library | 658.8 Y928 (Browse shelf(Opens below)) | Available | T15674 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.8 P426 Essentials of marketing : | 658.8 P426 Essentials of marketing : | 658.8 Sk34 Marketing | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management |
1. Understanding marketing management
2. Analyzing marketing opportunities
3. Development & managing the marketing mix
4. Managing current issues in marketing
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