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Principles of marketing : as per state model syllabus, odisha and all India for B.Com (Hons) 4th semester students of odisha and all India / Dr. Biswa Mohana Jena

By: Material type: TextTextPublication details: Lahore : Multiline Publications, 2022Description: 267 pISBN:
  • 9789698985219 (hbk)
Subject(s): DDC classification:
  • 658.8 J4106
Contents:
Contents 1. Marketing: An Overview 2. Marketing Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product Decision 7. Classification of Products 8. Branding, Packaging and Labeling 9. Product life Cycle 10. New Product Development 11. Pricing Decision 12. Distribution decision 13. Promotion mix 14. Recent developments in marketing 15. Rural Marketing
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Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 J4106 (Browse shelf(Opens below)) Available T4842D

Contents

1. Marketing: An Overview
2. Marketing Mix
3. Marketing Environment
4. Consumer Behaviour
5. Market Segmentation
6. Product Decision
7. Classification of Products
8. Branding, Packaging and Labeling
9. Product life Cycle
10. New Product Development
11. Pricing Decision
12. Distribution decision
13. Promotion mix
14. Recent developments in marketing
15. Rural Marketing

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