Library culture. What is "the library world"? -- A librarian plays many roles -- Positioning library resources to your donors -- Library space on a university campus -- Bridging development efforts with library staff -- Cases : information literacy and informed learning. Information literacy -- Education and student success -- Curriculum development/informed learning -- Career readiness -- Specific areas of study -- Cases : archives and special collections -- Cases : the university press -- Capital projects and renovations -- Cases : resources and technology. Learning commons -- Makerspaces -- Cases : faculty positions -- Cases : student support. Scholarships for student workers -- Student awards -- Tools : partnerships on campus. Partnering with academic colleges and units -- Partnering with athletics -- Tools : individual giving. Annual giving -- Major gifts -- Campaigns -- Planned giving -- Faculty giving -- Student giving -- Class gifts -- Gifts-in-kind -- Tools : foundations, private and corporate -- Tools : corporations. Workforce development -- Faculty research -- Corporate match -- Named spaces -- Tools : sponsored research. Provide connection to potential private funders and assistance to faculty for their research -- Repurpose failed SPS grants for private or corporate foundation proposals -- Tools : advisory councils and friends of the library -- Tools : events -- Tools : crowdfunding and social media. Project focused towards alumni and friends -- Project with global interest -- Conclusion: The academic library message. Messaging fundraising internally -- Messaging fundraising externally -- Finally ....