Creating and capturing value : perspectives and cases on electronic commerce / Garth Saloner, A. Michael Spence.
Material type:
TextPublication details: New York : Wiley, 2002Description: vi, 598 p. : ill. ; 25 cmISBN: - 0471410152 (cloth : alk. paper)
- 9780471410157
- 658.84 21 S175
| Item type | Current library | Call number | Status | Date due | Barcode | |
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UE-Central Library | 658.84 S175 (Browse shelf(Opens below)) | Available | T3544D |
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| 658.84 C282 International marketing | 658.84 C9171 E-Strategy | 658.84 R5432 Internet marketing : | 658.84 S175 Creating and capturing value : | 658.872 G3151 Industrial organization and the digital economy / | 658.872 K617 Digital marketing strategy : an integrated approach to online marketing | 658.872 K617 Digital marketing strategy : an integrated approach to online marketing |
Part I: PERSPECTIVES; Introduction; Chapter 1. Technological Drivers of Change; Chapter 2. Creating Value: Economics of Internet-Based Commerce; Chapter 3. Capturing Value: Market Structure and Competition; Chapter 4. Creating and Capturing Value in the Supply Chain; Part II: CASES; Overview of the Cases; Section 1. Technology and Logistics; ERP Overview; SAP and the Online-Procurement Market; Siebel Systems, Inc; QRS Corporation; AOL: The Emergence of an Internet Media Company; Webvan: The New and Improved Milkman; Section 2. Markets and Channels; Online Auctions; E-Markets 2000; Pricing and Branding on the Internet; GAP.com; Nike-Channel Conflict; Disintermediation in the U.S. Auto Industry; Section 3. Strategy and Organization; E-Commerce Building Blocks; Karen Brown; Broker.com; BabyCenter; HP E-Services.Solutions; Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures; Tradeweave; Section 4. Public Policy Issues; DoubleClick and Internet Privacy; eBay and Database Protection; Internet Taxation
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