E-Strategy / Michael J. Cunningham
Material type:
TextPublication details: UK : Capstone Publishing (A Wiley Company), 2002Description: v, 114 pISBN: - 9781841122144 (pbk)
- 658.84 C9171
Contents:
Introduction;
What is E-Strategy?;
The evolution of E-Strategy;
The E-Dimension;
The global dimension;
The state of the art;
In practice- E-Strategy success stories;
Key concepts and thinkers;
Resources;
Ten steps to making E-Strategy work
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
UE-Central Library | 658.84 C9171 (Browse shelf(Opens below)) | Write off 2023 regarding notification No. UE/R/2023/1003 dated June 05, 2023. | T3727D |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.83 H1536 Marketing research : | 658.84 B5754 Electronic commerce : framework, technologies and applications | 658.84 C282 International marketing | 658.84 C9171 E-Strategy | 658.84 R5432 Internet marketing : | 658.84 S175 Creating and capturing value : | 658.872 G3151 Industrial organization and the digital economy / |
Introduction;
What is E-Strategy?;
The evolution of E-Strategy;
The E-Dimension;
The global dimension;
The state of the art;
In practice- E-Strategy success stories;
Key concepts and thinkers;
Resources;
Ten steps to making E-Strategy work
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