International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextPublication details: McGraw Hill, Boston : 2005Description: xxxiii, 697 pISBN: - 9780072941647 (hbk)
- 658.84 C282
| Item type | Current library | Call number | Status | Date due | Barcode | |
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UE-Central Library | 658.84 C282 (Browse shelf(Opens below)) | Available | T10797 |
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| 658.83 H1536 Marketing research : | 658.83 H1536 Marketing research : | 658.84 B5754 Electronic commerce : framework, technologies and applications | 658.84 C282 International marketing | 658.84 C9171 E-Strategy | 658.84 R5432 Internet marketing : | 658.84 S175 Creating and capturing value : |
The scope and challenge of international marketing --
The dynamic environment of international trade --
History and geography: the foundations of culture --
Cultural dynamics in assessing global markets --
Culture, management style, and business systems --
The political environment: critical concern --
The international legal environment: playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management: planning and organization --
Products and services for consumers --
Products and services for businesses --
International marketing channels --
Exporting and logistics: special issues for business --
Integrated marketing communications and international advertising --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators.
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