Mass communication : (Record no. 5758)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01070nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 70 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200625082757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180716s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-IsLIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | Sh139 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shahid, S.M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Mass communication : |
| Remainder of title | an introduction |
| Statement of responsibility, etc | / S.M.Shahid |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Publishers Emporium, |
| Place of publication, distribution, etc | Lahore : |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 414 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media-Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communication; <br/>The communication explosion; <br/>Mass communication theories;<br/>Types of mass media;<br/>Introduction to news writing;<br/>Handout, press note, press release and press conference;<br/>Opinion writing: reviews and editorials;<br/>The feature story;<br/>Columns and commentary;<br/>Muslim press in the sub-continent;<br/>National press;<br/>Public reactions;<br/>Public opinion;<br/>Propaganda;<br/>Publicity;<br/>Advertising;<br/>Ethics and libel;<br/>Glossary of printing terms;<br/>Glossary of radio and television terms;<br/>The language of mass communication<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 03.10.2018 | U.E. | 302.2 Sh139 | T636D | 03.10.2018 | 03.10.2018 | Books |
