Essentials of marketing : (Record no. 5737)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01617cam a22002054a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13915680 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200625085626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050330s2006 maua b 001 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | P426 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Islamabad : |
| Name of publisher, distributor, etc | NBF, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638, 24,10 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's value to consumers, firms, and society --<br/>Marketing strategy planning --<br/>Focusing marketing strategy with segmentation and positioning --<br/>Evaluating opportunities in the changing marketing environment --<br/>Final consumers and their buying behavior --<br/>Business and organizational customers and their buying behavior --<br/>Improving decisions with marketing information --<br/>Elements of product planning for goods and services --<br/>Product management and new-product development --<br/>Place and development of channel systems --<br/>Distribution customer service and logistics --<br/>Retailers, wholesalers, and their strategy planning --<br/>Promotion, introduction to integrated marketing communications --<br/>Personal selling --<br/>Advertising and sales promotion --<br/>Pricing objectives and policies --<br/>Price setting in the business world --<br/>Developing innovative marketing plans, appraisal and challenges --<br/>Appendixes: Economics fundamentals; Marketing arithmetic; Career planning in marketing --<br/>Glossary. |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 02.10.2018 | U.E.6161 | 658.8 P426 | T676D | 02.10.2018 | 02.10.2018 | Books | |||
| UE-Central Library | UE-Central Library | 18.01.2019 | U.E.6152 | 658.8 P426 | T4142D | 18.01.2019 | 18.01.2019 | Books | |||
| UE-Central Library | UE-Central Library | 18.01.2019 | U.E.6154 | 658.8 P426 | T4141D | 18.01.2019 | 18.01.2019 | Books | |||
| UE-Central Library | UE-Central Library | 18.01.2019 | U.E.6153 | 658.8 P426 | T4144D | 18.01.2019 | 18.01.2019 | Books | |||
| UE-Central Library | UE-Central Library | 18.01.2019 | U.E.6155 | 658.8 P426 | T4143D | 15.11.2024 | 18.01.2019 | Books |
