Marketing research : (Record no. 4966)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00992cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12649869 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200703111134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020118s2003 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072467576 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151192 (International : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072538397 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 21 |
| Item number | H1536 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | within a changing information environment / |
| Statement of responsibility, etc | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 672 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 computer optical disc (4 3/4 in.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | marketing research information and technology;<br/>designing the marketing research project;<br/>gathering and collecting accurate data;<br/>data preparation, analysis and reporting the results<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 11.09.2018 | U.E. | 658.83 H1536 | T1312D | 11.09.2018 | 11.09.2018 | Books | |||
| UE-Central Library | UE-Central Library | 11.09.2018 | U.E. | 658.83 H1536 | T1313D | 11.09.2018 | 11.09.2018 | Books | |||
| UE-Central Library | UE-Central Library | 11.09.2018 | U.E. | 658.83 H1536 | T1314D | 11.09.2018 | 11.09.2018 | Books | |||
| UE-Central Library | UE-Central Library | 11.09.2018 | U.E. | 658.83 H1536 | T1315D | 11.09.2018 | 11.09.2018 | Books |
