Heritage Marketing (Record no. 24547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250811111523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250811b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750663182 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 930.380 |
| Item number | H4251 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Misiura, Shashi |
| 245 ## - TITLE STATEMENT | |
| Title | Heritage Marketing |
| Statement of responsibility, etc | / Shashi Misiura |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii , 280 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Heritage |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Heritage marketing - an introduction<br/>2. Environmental factors <br/>3. Market segmentation and target marketing in the heritage industry<br/>4. The marketing mix and heritage tourism <br/>5. The marketing mix and food and drink heritage <br/>6. Company heritage marketing |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 11.08.2025 | 930.380, H4251 | T17586 | 11.08.2025 | 11.08.2025 | Books |
