Digital marketing strategy : an integrated approach to online marketing (Record no. 21147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00871nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427141613.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220427b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749484224 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | K617 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing strategy : an integrated approach to online marketing |
| Statement of responsibility, etc | / Simon Kingsnorth |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Great Britain : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: how will book transform your digital marketing strategy?<br/>2. Knowing your business objectives and your customer<br/>3. Integrating digital change into your wider organization <br/>4. Using channel strategy to reach your customers <br/>5. Conversion, retention and measurement <br/>6. Tailoring your final digital marketing strategy<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 27.04.2022 | 658.872 K617 | T16095 | 27.04.2022 | 27.04.2022 | Books | |||
| UE-Central Library | UE-Central Library | 21.06.2022 | 658.872 K617 | T16096 | 15.11.2024 | 21.06.2022 | Books |
