Internet marketing : (Record no. 16735)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200623132732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181207b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071124171 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-IsLIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | R5432 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Mary Lou |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing : |
| Remainder of title | integrating online and offline strategies |
| Statement of responsibility, etc | / Mary Lou Roberts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New york : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 471 p. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing on the internet<br/>2. The internet value chain<br/>3. Business models and strategies: B2C space 63<br/>4. Business models and strategic : the B2B space 93<br/>5. The direct- response and database foundation of internet marketing 127<br/>6. Understanding the internet consumer 161<br/>7. Social and regulatory issuess<br/>8. Going forword<br/>9. Leveraging the marketing knowledge asset<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 07.12.2018 | U.E. | 658.84 R5432 | T1191 | 07.12.2018 | 07.12.2018 | Books |
