International marketing (Record no. 14371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01445nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201027165421.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181114s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072941647 (hbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-IsLIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | C282 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora,Philip R. |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | / Philip R. Cateora, John L. Graham. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill, |
| Place of publication, distribution, etc | Boston : |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 697 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The scope and challenge of international marketing --<br/>The dynamic environment of international trade --<br/>History and geography: the foundations of culture --<br/>Cultural dynamics in assessing global markets --<br/>Culture, management style, and business systems --<br/>The political environment: critical concern --<br/>The international legal environment: playing by the rules --<br/>Developing a global vision through marketing research --<br/>Emerging markets --<br/>Multinational market regions and market groups --<br/>Global marketing management: planning and organization --<br/>Products and services for consumers --<br/>Products and services for businesses --<br/>International marketing channels --<br/>Exporting and logistics: special issues for business --<br/>Integrated marketing communications and international advertising --<br/>Personal selling and sales management --<br/>Pricing for international markets --<br/>Negotiating with international customers, partners, and regulators.<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 14.11.2018 | 658.84 C282 | T10797 | 14.11.2018 | 14.11.2018 | Books |
