Internet marketing : (Record no. 10931)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00929cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13257228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200622133528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030630s2004 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618150439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780618150434 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CPV |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| Item number | Si154 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siegel, Carolyn F. |
| 245 10 - TITLE STATEMENT | |
| Title | Internet marketing : |
| Remainder of title | foundations and applications / |
| Statement of responsibility, etc | Carolyn Siegel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Houghton Mifflin, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 404 p. |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [385]-404) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Module I. An introduction to the Internet and the environment of Internet marketing ;<br/>2. Module II. Information for competitive marketing advantage ;<br/>3. Module III. The Internet marketing mix ;<br/>4. Module IV. Internet marketing action plans.a<br/><br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 15.10.2018 | U.E.14960 | 658.872 Si154 | T1048 | 15.10.2018 | 15.10.2018 | Books |
