Mass communication :
Shahid, S.M.
Mass communication : an introduction / S.M.Shahid - 1st ed. - Lahore : Publishers Emporium, 1994. - 414 p.
Includes glossary
Communication;
The communication explosion;
Mass communication theories;
Types of mass media;
Introduction to news writing;
Handout, press note, press release and press conference;
Opinion writing: reviews and editorials;
The feature story;
Columns and commentary;
Muslim press in the sub-continent;
National press;
Public reactions;
Public opinion;
Propaganda;
Publicity;
Advertising;
Ethics and libel;
Glossary of printing terms;
Glossary of radio and television terms;
The language of mass communication
Mass media-Communication
302.2 / Sh139
Mass communication : an introduction / S.M.Shahid - 1st ed. - Lahore : Publishers Emporium, 1994. - 414 p.
Includes glossary
Communication;
The communication explosion;
Mass communication theories;
Types of mass media;
Introduction to news writing;
Handout, press note, press release and press conference;
Opinion writing: reviews and editorials;
The feature story;
Columns and commentary;
Muslim press in the sub-continent;
National press;
Public reactions;
Public opinion;
Propaganda;
Publicity;
Advertising;
Ethics and libel;
Glossary of printing terms;
Glossary of radio and television terms;
The language of mass communication
Mass media-Communication
302.2 / Sh139
