Public relations for your business
Jefkins, Frank
Public relations for your business / Frank Jefkins - New Delhi : Excel Books, 1995 - ix, 189 p.
do I need PR?;
do I need a corporate image?;
do I need a corporate identity?;
how do I get media coverage?;
how do I deal with reporters and interviewers?;
is sponsorship worthwhile?;
how do I communicate with my employees?;
do I need an in-house PR department?;
do I need a PR consultancy?;
is corporate advertising necessary?;
how do I conduct good customer relations?;
how do I educate the market?;
how does PR relate to marketing?;
how do I deal with opinion leaders?;
how do I handle financial relations?;
how an political PR help me?;
what can I do about community relations?;
how can PR held me export?;
how do I use PR in a crisis?;
why do I need research?;
how do I evaluate PR results?
8174460268
Corporations -- Public relations. Business firms -- Public relations
659.2 / J475
Public relations for your business / Frank Jefkins - New Delhi : Excel Books, 1995 - ix, 189 p.
do I need PR?;
do I need a corporate image?;
do I need a corporate identity?;
how do I get media coverage?;
how do I deal with reporters and interviewers?;
is sponsorship worthwhile?;
how do I communicate with my employees?;
do I need an in-house PR department?;
do I need a PR consultancy?;
is corporate advertising necessary?;
how do I conduct good customer relations?;
how do I educate the market?;
how does PR relate to marketing?;
how do I deal with opinion leaders?;
how do I handle financial relations?;
how an political PR help me?;
what can I do about community relations?;
how can PR held me export?;
how do I use PR in a crisis?;
why do I need research?;
how do I evaluate PR results?
8174460268
Corporations -- Public relations. Business firms -- Public relations
659.2 / J475
