Marketing heritage : archaeology and the consumption of the past
Marketing heritage : archaeology and the consumption of the past
/ edited by Yorke Rowan and Uzi Baram
- Walnut Creek : Altamira Press, 2004
- x, 315 p.
1. Part I: Introduction
2. Part II: The Legal and Historical Context for Marketing Heritage
3. Part III: The Past as Commodity
4. Part IV: Archaeology in the Global Age
5. Part V: Representing the Past
6. Part VI: Archaeologists and the Marketing of Heritage
9780759103429 (pbk)
Heritage Tourism--Marketing Archaeology--Public relations
930.380 / M3413
1. Part I: Introduction
2. Part II: The Legal and Historical Context for Marketing Heritage
3. Part III: The Past as Commodity
4. Part IV: Archaeology in the Global Age
5. Part V: Representing the Past
6. Part VI: Archaeologists and the Marketing of Heritage
9780759103429 (pbk)
Heritage Tourism--Marketing Archaeology--Public relations
930.380 / M3413
