Heritage Marketing
Misiura, Shashi
Heritage Marketing / Shashi Misiura - New York : Routledge, 2020 - xii , 280 p.
1. Heritage marketing - an introduction
2. Environmental factors
3. Market segmentation and target marketing in the heritage industry
4. The marketing mix and heritage tourism
5. The marketing mix and food and drink heritage
6. Company heritage marketing
9780750663182 (pbk)
Heritage
Marketing
930.380 / H4251
Heritage Marketing / Shashi Misiura - New York : Routledge, 2020 - xii , 280 p.
1. Heritage marketing - an introduction
2. Environmental factors
3. Market segmentation and target marketing in the heritage industry
4. The marketing mix and heritage tourism
5. The marketing mix and food and drink heritage
6. Company heritage marketing
9780750663182 (pbk)
Heritage
Marketing
930.380 / H4251
