Integrated heritage management : principles and practice
Hall, C. Micbael
Integrated heritage management : principles and practice / C. Micbael Hall & Simon McArtbur - London : The Stationary Office, 1998 - 250 p.
1. Introduction
2. Strategic planning to manage change
3. Integrating stakeholders into heritage management
4. Involving the community
5. Understanding the heritage-visitor relationship
6. Visitor management
7. Shaping expectations-marketing heritage
8. Interpretation and education
9. Evaluating heritage management programmers
10. Conclusion: values, principles and practice
9780112905714 (hbk)
History--Tourism--Marketing--Great Britain--Historic preservation
954.363 / H1401
Integrated heritage management : principles and practice / C. Micbael Hall & Simon McArtbur - London : The Stationary Office, 1998 - 250 p.
1. Introduction
2. Strategic planning to manage change
3. Integrating stakeholders into heritage management
4. Involving the community
5. Understanding the heritage-visitor relationship
6. Visitor management
7. Shaping expectations-marketing heritage
8. Interpretation and education
9. Evaluating heritage management programmers
10. Conclusion: values, principles and practice
9780112905714 (hbk)
History--Tourism--Marketing--Great Britain--Historic preservation
954.363 / H1401
