Textbook on Agricultural Communication : Process and Methods
Sandhu, Anoop Singh
Textbook on Agricultural Communication : Process and Methods / Anoop Singh Sandhu - New Delhi : Oxford & IBH Publishing Co. Pvt. Ltd., 1993 - 213 p.
Table of Contents
Preface
Part I: Agricultural Communication
1. Conceptual Framework
2. Meaning and Nature of Communication
3. Defining Communication Effectiveness
4. Communication Theories and Models
5. Communicator
6. Message
7. Channels of Communication
8. Audience or Receivers
9. Relationship in Communication
10. Mass Communication
11. Communication Media and Technologies
12. Key Communicators
Part - II: Extension Teaching Methods and Audio-Visual Aids
A. Extension Teaching Methods
1. Meaning, Nature and Classification
B. Audio-Visual Aids
1. Meaning and Nature of Audio-Visual Aids
2. Graphic Aids
3. Projected Aids
4. Other Aids: Objects, Models and Mock-Ups
5. Planning an Effective Communication Strategy
Biography
Index
81-204-0833-0
Agriculture - Communication - Concept--Theories - Models
384 / Sa568
Textbook on Agricultural Communication : Process and Methods / Anoop Singh Sandhu - New Delhi : Oxford & IBH Publishing Co. Pvt. Ltd., 1993 - 213 p.
Table of Contents
Preface
Part I: Agricultural Communication
1. Conceptual Framework
2. Meaning and Nature of Communication
3. Defining Communication Effectiveness
4. Communication Theories and Models
5. Communicator
6. Message
7. Channels of Communication
8. Audience or Receivers
9. Relationship in Communication
10. Mass Communication
11. Communication Media and Technologies
12. Key Communicators
Part - II: Extension Teaching Methods and Audio-Visual Aids
A. Extension Teaching Methods
1. Meaning, Nature and Classification
B. Audio-Visual Aids
1. Meaning and Nature of Audio-Visual Aids
2. Graphic Aids
3. Projected Aids
4. Other Aids: Objects, Models and Mock-Ups
5. Planning an Effective Communication Strategy
Biography
Index
81-204-0833-0
Agriculture - Communication - Concept--Theories - Models
384 / Sa568
