Marketing management
Kotler, Philip
Marketing management / Philip Kotler & Kevin Lane Keller - 15th ed. - Malaysia : Pearson Malaysia, 2020 - 750 p.
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
9789673498536 (pbk)
Technology--Marketing--Management Europe--Internet marketing--Consumer behavior
658.8 / K8487
Marketing management / Philip Kotler & Kevin Lane Keller - 15th ed. - Malaysia : Pearson Malaysia, 2020 - 750 p.
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
9789673498536 (pbk)
Technology--Marketing--Management Europe--Internet marketing--Consumer behavior
658.8 / K8487
