Digital marketing strategy : an integrated approach to online marketing
Kingsnorth, Simon
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth - 2nd ed. - Great Britain : Kogan Page, 2016 - 364 p.
1. Introduction: how will book transform your digital marketing strategy?
2. Knowing your business objectives and your customer
3. Integrating digital change into your wider organization
4. Using channel strategy to reach your customers
5. Conversion, retention and measurement
6. Tailoring your final digital marketing strategy
9780749484224 (pbk)
Technology
658.872 / K617
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth - 2nd ed. - Great Britain : Kogan Page, 2016 - 364 p.
1. Introduction: how will book transform your digital marketing strategy?
2. Knowing your business objectives and your customer
3. Integrating digital change into your wider organization
4. Using channel strategy to reach your customers
5. Conversion, retention and measurement
6. Tailoring your final digital marketing strategy
9780749484224 (pbk)
Technology
658.872 / K617
