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Mass communication :

Shahid, S.M.

Mass communication : an introduction / S.M.Shahid - 3rd ed. - Lahore : Publishers Emporium, 2006 - 414 p.

Includes glossary

Communication;
The communication explosion;
Mass communication theories;
Types of Mass Media;
Introduction to news writing;
Handout, press note, Press release and press conference;
Opinion writing: reviews and editorials;
The feature story;
Columns and commentary;
Muslim press in the sub continent;
national press;


Mass media-Communication

302.2 / Sh139
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