E-Strategy
Cunningham, Michael J.
E-Strategy / Michael J. Cunningham - UK : Capstone Publishing (A Wiley Company), 2002 - v, 114 p.
Introduction;
What is E-Strategy?;
The evolution of E-Strategy;
The E-Dimension;
The global dimension;
The state of the art;
In practice- E-Strategy success stories;
Key concepts and thinkers;
Resources;
Ten steps to making E-Strategy work
9781841122144 (pbk)
Business logistics
Electronic commerce
Internet marketing
658.84 / C9171
E-Strategy / Michael J. Cunningham - UK : Capstone Publishing (A Wiley Company), 2002 - v, 114 p.
Introduction;
What is E-Strategy?;
The evolution of E-Strategy;
The E-Dimension;
The global dimension;
The state of the art;
In practice- E-Strategy success stories;
Key concepts and thinkers;
Resources;
Ten steps to making E-Strategy work
9781841122144 (pbk)
Business logistics
Electronic commerce
Internet marketing
658.84 / C9171
