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Communication and persuasion

Jamieson, G. H.

Communication and persuasion / G.H. Jamieson. - London : Dover, N.H. : Croom Helm, c1985. - 170 p. ill. ; 23 cm.

"The Croom Helm communication series"--Jacket.

1. The place of learning
2. What is remembered?
3. The importance of motivation
4. Imagination and the future
5. The making of signs
6. The problem of meaning
7. The different faces of language
8. Non-verbal effects
9. Symbolic influences
10. Media manipulation
11. Group influences
12. Society and persuasion
13. Resistance to persuasion
14. Concluding considerations


0709914245 (U.S.) :


Communication--Psychological aspects.
Persuasion (Psychology)
Learning, Psychology of.

070 / J321
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