Writing and developing your college textbook :
Lepionka, Mary Ellen
Writing and developing your college textbook : a comprehensive guide to textbook authorship and higher education publishing / Mary Ellen Lepionka - 2nd ed. - U.S.A. : Atlantic Path Publishing, 2008 - xiv, 305 p.
The college textbook industry today --
How college textbooks get published --
Interest a publisher in your manuscript --
Sign a mutually lucrative contract --
Why your textbook needs development --
Write to reach your true audience --
Establish an effective authorial voice --
Why you need learning objectives --
Why heading structure matters --
What pedagogy does for your textbook --
Create truly useful chapter apparatus --
Develop successful feature strands --
Make drafting and revising easier --
Control length and manage schedule --
Do permissions right --
Enhance your textbook's value visually.
9780972816472 (pbk)
Education-Instructional technology
371.3 / L557
Writing and developing your college textbook : a comprehensive guide to textbook authorship and higher education publishing / Mary Ellen Lepionka - 2nd ed. - U.S.A. : Atlantic Path Publishing, 2008 - xiv, 305 p.
The college textbook industry today --
How college textbooks get published --
Interest a publisher in your manuscript --
Sign a mutually lucrative contract --
Why your textbook needs development --
Write to reach your true audience --
Establish an effective authorial voice --
Why you need learning objectives --
Why heading structure matters --
What pedagogy does for your textbook --
Create truly useful chapter apparatus --
Develop successful feature strands --
Make drafting and revising easier --
Control length and manage schedule --
Do permissions right --
Enhance your textbook's value visually.
9780972816472 (pbk)
Education-Instructional technology
371.3 / L557
