Internet marketing :
Siegel, Carolyn F.
Internet marketing : foundations and applications / Carolyn Siegel. - Boston : Houghton Mifflin, 2004. - xvi, 404 p. ill. ; 24 cm.
Includes bibliographical references (p. [385]-404) and index.
1. Module I. An introduction to the Internet and the environment of Internet marketing ;
2. Module II. Information for competitive marketing advantage ;
3. Module III. The Internet marketing mix ;
4. Module IV. Internet marketing action plans.a
0618150439 9780618150434
Internet marketing.
Internet advertising.
658.8/72 / Si154
Internet marketing : foundations and applications / Carolyn Siegel. - Boston : Houghton Mifflin, 2004. - xvi, 404 p. ill. ; 24 cm.
Includes bibliographical references (p. [385]-404) and index.
1. Module I. An introduction to the Internet and the environment of Internet marketing ;
2. Module II. Information for competitive marketing advantage ;
3. Module III. The Internet marketing mix ;
4. Module IV. Internet marketing action plans.a
0618150439 9780618150434
Internet marketing.
Internet advertising.
658.8/72 / Si154
