Introducing mass communication /
Gamble, Michael
Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble - 2nd ed. - New York : McGraw-Hill, 1989 - xvi, 549 p. ill. ; 24 cm.
includes glossary and index
1. The mediated window: a beginning;
2. The print media: the window opens;
3. Radio, television and film: electronic window;
4. Media perspectives: at home and abroad;
5. Research and mass communication: the other side of the window;
6. The future: the window widens ... Or does it?
007022773X :
Mass media.
070 / G1914
Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble - 2nd ed. - New York : McGraw-Hill, 1989 - xvi, 549 p. ill. ; 24 cm.
includes glossary and index
1. The mediated window: a beginning;
2. The print media: the window opens;
3. Radio, television and film: electronic window;
4. Media perspectives: at home and abroad;
5. Research and mass communication: the other side of the window;
6. The future: the window widens ... Or does it?
007022773X :
Mass media.
070 / G1914
