Mass communication : an introduction / S.M.Shahid
Material type:
TextPublication details: Publishers Emporium, Lahore : 1994.Edition: 1st edDescription: 414 pSubject(s): DDC classification: - 302.2 Sh139
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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UE-Central Library | 302.2 Sh139 (Browse shelf(Opens below)) | Available | T636D |
Includes glossary
Communication;
The communication explosion;
Mass communication theories;
Types of mass media;
Introduction to news writing;
Handout, press note, press release and press conference;
Opinion writing: reviews and editorials;
The feature story;
Columns and commentary;
Muslim press in the sub-continent;
National press;
Public reactions;
Public opinion;
Propaganda;
Publicity;
Advertising;
Ethics and libel;
Glossary of printing terms;
Glossary of radio and television terms;
The language of mass communication
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