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Keep Smiling

Public relations for your business / Frank Jefkins

By: Material type: TextTextPublication details: New Delhi : Excel Books, 1995Description: ix, 189 pISBN:
  • 8174460268
Subject(s): DDC classification:
  • 659.2 J475
Contents:
do I need PR?; do I need a corporate image?; do I need a corporate identity?; how do I get media coverage?; how do I deal with reporters and interviewers?; is sponsorship worthwhile?; how do I communicate with my employees?; do I need an in-house PR department?; do I need a PR consultancy?; is corporate advertising necessary?; how do I conduct good customer relations?; how do I educate the market?; how does PR relate to marketing?; how do I deal with opinion leaders?; how do I handle financial relations?; how an political PR help me?; what can I do about community relations?; how can PR held me export?; how do I use PR in a crisis?; why do I need research?; how do I evaluate PR results?
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Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 659.2 J475 (Browse shelf(Opens below)) Available T1016D
Books Books UE-Central Library 659.2 J475 (Browse shelf(Opens below)) Available T1017D

do I need PR?;
do I need a corporate image?;
do I need a corporate identity?;
how do I get media coverage?;
how do I deal with reporters and interviewers?;
is sponsorship worthwhile?;
how do I communicate with my employees?;
do I need an in-house PR department?;
do I need a PR consultancy?;
is corporate advertising necessary?;
how do I conduct good customer relations?;
how do I educate the market?;
how does PR relate to marketing?;
how do I deal with opinion leaders?;
how do I handle financial relations?;
how an political PR help me?;
what can I do about community relations?;
how can PR held me export?;
how do I use PR in a crisis?;
why do I need research?;
how do I evaluate PR results?

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