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Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker, Jr.

By: Material type: TextTextPublication details: New York : McGraw Hill Publications, 2013Edition: 8th edDescription: 547 pISBN:
  • 9780078028793 (pbk)
Subject(s): DDC classification:
  • 658.8 M9177
Contents:
1. The role of marketing in developing successful business strategies 2. Market opportunity analysis 3. Developing strategic marketing programs 4. Strategic marketing programs for selected situations 5. Implementing and controlling marketing programs
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 M9177 (Browse shelf(Opens below)) Available T16391
Books Books UE-Central Library 658.8 M9177 (Browse shelf(Opens below)) Available T16392
Books Books UE-Central Library 658.8 M9177 (Browse shelf(Opens below)) Available T16393

1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs

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