Marketing management / Philip Kotler & Kevin Lane Keller
Material type:
TextPublication details: Malaysia : Pearson Malaysia, 2020Edition: 15th edDescription: 750 pISBN: - 9789673498536 (pbk)
- 658.8 K8487
Contents:
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16768 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16767 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16385 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16386 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16387 |
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
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