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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth

By: Material type: TextTextPublication details: Great Britain : Kogan Page, 2016Edition: 2nd edDescription: 364 pISBN:
  • 9780749484224 (pbk)
Subject(s): DDC classification:
  • 658.872 K617
Contents:
1. Introduction: how will book transform your digital marketing strategy? 2. Knowing your business objectives and your customer 3. Integrating digital change into your wider organization 4. Using channel strategy to reach your customers 5. Conversion, retention and measurement 6. Tailoring your final digital marketing strategy
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22 | Complete list of Technology
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Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.872 K617 (Browse shelf(Opens below)) Available T16096
Books Books UE-Central Library 658.872 K617 (Browse shelf(Opens below)) Available T16095

1. Introduction: how will book transform your digital marketing strategy?
2. Knowing your business objectives and your customer
3. Integrating digital change into your wider organization
4. Using channel strategy to reach your customers
5. Conversion, retention and measurement
6. Tailoring your final digital marketing strategy

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