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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2009Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN:
  • 9780073381008 (alk. paper)
  • 0073381004 (alk. paper)
Subject(s): DDC classification:
  • 658.802 22 C898
Contents:
Imperatives for Market-Driven Strategy -- Markets And Competitive Space -- Strategic Market Segmentation -- Strategic Customer Relationship Management -- Capabilities For Learning About Customers and Markets -- Market Targeting and Strategic Positioning -- Strategic Relationships -- Innovation and New Product Strategy -- Strategic Brand Management -- Value Chain Strategy -- Pricing Strategy -- Promotion, Advertising and Sales Promotion Strategies -- Sales Force, Internet and Direct Marketing Strategies -- Designing Market-Driven Organizations -- Marketing Strategy Implementation and Control.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.802 C898 (Browse shelf(Opens below)) Available T3641D

Imperatives for Market-Driven Strategy --
Markets And Competitive Space --
Strategic Market Segmentation --
Strategic Customer Relationship Management --
Capabilities For Learning About Customers and Markets --
Market Targeting and Strategic Positioning --
Strategic Relationships --
Innovation and New Product Strategy --
Strategic Brand Management --
Value Chain Strategy --
Pricing Strategy --
Promotion, Advertising and Sales Promotion Strategies --
Sales Force, Internet and Direct Marketing Strategies --
Designing Market-Driven Organizations --
Marketing Strategy Implementation and Control.

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