Writing and developing your college textbook : a comprehensive guide to textbook authorship and higher education publishing / Mary Ellen Lepionka
Material type: TextPublication details: Atlantic Path Publishing, U.S.A. : 2008Edition: 2nd edDescription: xiv, 305 pISBN:- 9780972816472 (pbk)
- 371.3 L557
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | UE-Central Library | 371.3 L557 (Browse shelf(Opens below)) | Available | T10643 |
The college textbook industry today --
How college textbooks get published --
Interest a publisher in your manuscript --
Sign a mutually lucrative contract --
Why your textbook needs development --
Write to reach your true audience --
Establish an effective authorial voice --
Why you need learning objectives --
Why heading structure matters --
What pedagogy does for your textbook --
Create truly useful chapter apparatus --
Develop successful feature strands --
Make drafting and revising easier --
Control length and manage schedule --
Do permissions right --
Enhance your textbook's value visually.
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