Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble
Material type:
TextPublication details: New York : McGraw-Hill, 1989Edition: 2nd edDescription: xvi, 549 p. ill. ; 24 cmISBN: - 007022773X :
- 070 19 G1914
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includes glossary and index
1. The mediated window: a beginning;
2. The print media: the window opens;
3. Radio, television and film: electronic window;
4. Media perspectives: at home and abroad;
5. Research and mass communication: the other side of the window;
6. The future: the window widens ... Or does it?
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