000 00836nam a22001937a 4500
999 _c21436
_d21436
005 20220613182316.0
008 220613b ||||| |||| 00| 0 eng d
020 _a9780078028793 (pbk)
040 _cUE-CL
082 _a658.8
_bM9177
100 _aMullins, John W.
245 _aMarketing management : a strategic decision-making approach
_c/ John W. Mullins & Orville C. Walker, Jr.
250 _a8th ed.
260 _aNew York :
_bMcGraw Hill Publications,
_c2013
300 _a547 p.
650 _aTechnology--Marketing--Management
942 _cBK
505 0 _a1. The role of marketing in developing successful business strategies 2. Market opportunity analysis 3. Developing strategic marketing programs 4. Strategic marketing programs for selected situations 5. Implementing and controlling marketing programs