| 000 | 00770nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c21426 _d21426 |
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| 005 | 20220613165532.0 | ||
| 008 | 220613b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789673498345 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a658.8 _bK8487 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aPrinciples of marketing _c/ Philip Kotler, Gary Armstrong & Marc Oliver Opresnik |
||
| 250 | _a17th ed. | ||
| 260 |
_aMalaysia : _bPearson Malaysia, _c2020 |
||
| 300 | _a734 p. | ||
| 650 | _aTechnology--Marketing Marketing--Management Europe Customer relations--Management | ||
| 942 | _cBK | ||
| 505 | 0 | _a1. Defining marketing and the marketing process 2. Understanding the marketplace and consumer value 3. Designing customer value driven strategy and mix 4. Extending marketing | |