000 00823nam a22001937a 4500
999 _c21425
_d21425
005 20220627150331.0
008 220613b ||||| |||| 00| 0 eng d
020 _a9789673498536 (pbk)
040 _cUE-CL
082 _a658.8
_bK8487
100 _aKotler, Philip
245 _aMarketing management
_c/ Philip Kotler & Kevin Lane Keller
250 _a15th ed.
260 _aMalaysia :
_bPearson Malaysia,
_c2020
300 _a750 p.
650 _aTechnology--Marketing--Management Europe--Internet marketing--Consumer behavior
942 _cBK
505 0 _a1. Understanding marketing management 2. Capturing marketing insights 3. Connecting with customers 4. Building strong brands 5. Creating value 6. Communicating value 7. Delivering value 8. Conducting marketing responsibly for long term success