| 000 | 00871nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c21147 _d21147 |
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| 005 | 20220427141613.0 | ||
| 008 | 220427b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780749484224 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a658.872 _bK617 |
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| 100 | _aKingsnorth, Simon | ||
| 245 |
_aDigital marketing strategy : an integrated approach to online marketing _c/ Simon Kingsnorth |
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| 250 | _a2nd ed. | ||
| 260 |
_aGreat Britain : _bKogan Page, _c2016 |
||
| 300 | _a364 p. | ||
| 650 | _aTechnology | ||
| 942 | _cBK | ||
| 505 | 0 | _a1. Introduction: how will book transform your digital marketing strategy? 2. Knowing your business objectives and your customer 3. Integrating digital change into your wider organization 4. Using channel strategy to reach your customers 5. Conversion, retention and measurement 6. Tailoring your final digital marketing strategy | |