| 000 | 00713nam a22002057a 4500 | ||
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| 999 |
_c21057 _d21057 |
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| 005 | 20220413144408.0 | ||
| 008 | 211112b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789834703691 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a658.8 _bY928 |
||
| 100 | _aYusniza Kamarulzaman | ||
| 245 |
_aMarketing management _b/ Yusniza Kamarulzaman |
||
| 250 | _a2nd ed. | ||
| 260 |
_aOxford University Press, _bKarachi : _c2013 |
||
| 300 | _a297 p. | ||
| 650 | _aMarketing--Management--Marketing | ||
| 700 | _aNor Khalidah Abu | ||
| 942 | _cBK | ||
| 505 | 0 | _a1. Understanding marketing management 2. Analyzing marketing opportunities 3. Development & managing the marketing mix 4. Managing current issues in marketing | |