| 000 | 00995nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c20378 _d20378 |
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| 005 | 20210908112519.0 | ||
| 008 | 210907b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789698985219 (hbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a658.8 _bJ4106 |
||
| 110 | _aJena, Dr. Biswa Mohana | ||
| 245 |
_aPrinciples of marketing : _bas per state model syllabus, odisha and all India for B.Com (Hons) 4th semester students of odisha and all India _c/ Dr. Biswa Mohana Jena |
||
| 260 |
_aLahore : _bMultiline Publications, _c2022 |
||
| 300 | _a267 p. | ||
| 650 |
_aMarketing _xManagement |
||
| 942 | _cBK | ||
| 505 | _aContents 1. Marketing: An Overview 2. Marketing Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product Decision 7. Classification of Products 8. Branding, Packaging and Labeling 9. Product life Cycle 10. New Product Development 11. Pricing Decision 12. Distribution decision 13. Promotion mix 14. Recent developments in marketing 15. Rural Marketing | ||