| 000 | 00736nam a22002051 4500 | ||
|---|---|---|---|
| 999 |
_c1289 _d1289 |
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| 001 | 2621 | ||
| 005 | 20200714105303.0 | ||
| 008 | 740514s1967 nyua b 000 0 eng | ||
| 020 | _a(hbk) | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 |
_a658.8 _bF54 |
| 100 | 1 | _aFisk, George | |
| 245 | 1 | 0 |
_aMarketing systems : _ban introductory analysis _c/ George Fisk |
| 260 |
_aNew York : _bHarper & Row, _c1967 |
||
| 300 |
_axviii, 797 p. _billus. _c24 cm. |
||
| 500 | _aincludes index | ||
| 650 | 0 | _aMarketing. | |
| 942 | _cBK | ||
| 505 | 0 | _a1. Framework for marketing systems analysis 2. Delivering standards and styles of living 3. Marketing channel flows 4. Marketing activities in the firm 5. Universal constraints 6. Social performance of marketing | |