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1.
Marketing management / Philip Kotler & Kevin Lane Keller by
  • Kotler, Philip
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Malaysia : Pearson Malaysia, 2020
Availability: Items available for loan: UE-Central Library (5)Call number: 658.8 K8487, ...

2.
Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker, Jr. by
  • Mullins, John W
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill Publications, 2013
Availability: Items available for loan: UE-Central Library (3)Call number: 658.8 M9177, ...

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