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Keep Smiling

Principles of marketing / Philip Kotler, Gary Armstrong & Marc Oliver Opresnik

By: Material type: TextTextPublication details: Malaysia : Pearson Malaysia, 2020Edition: 17th edDescription: 734 pISBN:
  • 9789673498345 (pbk)
Subject(s): DDC classification:
  • 658.8 K8487
Contents:
1. Defining marketing and the marketing process 2. Understanding the marketplace and consumer value 3. Designing customer value driven strategy and mix 4. Extending marketing
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16382
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16383
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16384

1. Defining marketing and the marketing process
2. Understanding the marketplace and consumer value
3. Designing customer value driven strategy and mix
4. Extending marketing

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