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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Islamabad : NBF,Edition: 10th edDescription: xl, 638, 24,10 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)Subject(s): DDC classification:
  • 658.8 22 P426
Contents:
Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing marketing environment -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion, introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing plans, appraisal and challenges -- Appendixes: Economics fundamentals; Marketing arithmetic; Career planning in marketing -- Glossary.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 P426 (Browse shelf(Opens below)) Available T4142D
Books Books UE-Central Library 658.8 P426 (Browse shelf(Opens below)) Available T4141D
Books Books UE-Central Library 658.8 P426 (Browse shelf(Opens below)) Available T4144D
Books Books UE-Central Library 658.8 P426 (Browse shelf(Opens below)) Available T4143D
Books Books UE-Central Library 658.8 P426 (Browse shelf(Opens below)) Available T676D

Marketing's value to consumers, firms, and society --
Marketing strategy planning --
Focusing marketing strategy with segmentation and positioning --
Evaluating opportunities in the changing marketing environment --
Final consumers and their buying behavior --
Business and organizational customers and their buying behavior --
Improving decisions with marketing information --
Elements of product planning for goods and services --
Product management and new-product development --
Place and development of channel systems --
Distribution customer service and logistics --
Retailers, wholesalers, and their strategy planning --
Promotion, introduction to integrated marketing communications --
Personal selling --
Advertising and sales promotion --
Pricing objectives and policies --
Price setting in the business world --
Developing innovative marketing plans, appraisal and challenges --
Appendixes: Economics fundamentals; Marketing arithmetic; Career planning in marketing --
Glossary.

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