Methods in behavioral research
by Paul C. Cozby
- 7th ed.
- Boston : McGraw Hill Publications, 2003
- xiii,370 p.
1. Scientific understanding of behavior 2. Where to start 3. Ethical research 4. Studying behavior 5. Measurement concepts 6. Observing behavior 7. Asking people about themselves survey research 8. Experimental design: purpose and pitfalls 9. Conducting experiments 10. Complex experimental design 11. Quasi-experimental , science -subjects, and development research designs 12. Understanding research result: description and correlation 13. Understanding research result statistical inference 14. Generalizing results