TY - BOOK AU - Gibbs,Andy AU - DeMatteis,Bob TI - Essentials of patents SN - 0471250503 (acidfree paper) U1 - 346.730 22 PY - 2003/// CY - Hoboken, N.J. PB - Wiley KW - Inventions KW - Marketing KW - Patents N1 - Includes indexes; Patents: high stakes, high value, high liability -- Patent licensing -- Patent strategy -- Patent tactics -- Managing patents in the marketing department -- Managing patents in the engineering department -- Managing patents in manufacturing and operations -- Managing patents in the finance department -- Managing patents in the human resources department -- Managing patents in the information technology department -- Patent management and the corporate/ip counsel -- Patent management paradigm for the ceo/ico ER -