TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: within a changing information environment 
SN  - 0072467576 (alk. paper)
U1  - 658.83 21
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - marketing research information and technology;
designing the marketing research project;
gathering and collecting accurate data;
data preparation, analysis and reporting the results

ER  -